Legal

Terms of Service

Last updated: 20 May 2026 — The rules of engagement for using itswatermelon.com and our consultancy services.

1. Who these terms are between

These terms of service ("Terms") are an agreement between you and Watermelon, operated by Charlie Bailey from 40 Bowling Green Lane, London EC1R 0NE, United Kingdom ("Watermelon", "we", "us", "our"). They govern your use of the website at https://itswatermelon.com (the "Website") and any consulting or related services we provide to you (the "Services").

By using the Website or engaging our Services you agree to these Terms. If you don't agree, please don't use the Website or instruct us.

2. Who can use the Website

The Website is aimed at businesses and at people aged 16 or over. By using it you confirm that you have the authority to act on behalf of any company you represent and that you'll comply with all laws that apply to you.

3. The Services we offer

Watermelon provides independent automation and business-process consulting to UK small and medium businesses. Typical engagements include:

  • Free 30-minute consultations and process audits.
  • Fixed-fee discovery and implementation projects.
  • Fractional Chief Automation Officer retainers.
  • Workshops and training on automation tooling.

Any specific engagement we deliver to you will be governed by a separate statement of work or proposal (the "SOW") that we both agree in writing. If anything in an SOW conflicts with these Terms, the SOW wins.

Watermelon is not a regulated financial, legal, tax or medical adviser. Our recommendations are operational and technical. You should take professional advice from a regulated adviser before acting on anything we say that touches on those areas.

4. Booking, fees and payment

Fees, scope, deliverables and timelines for paid Services are set out in the SOW. Unless the SOW says otherwise:

  • Invoices are payable in GBP within 14 days of the invoice date.
  • We may pause work on overdue accounts after a written reminder.
  • Late payments accrue interest at 4% above the Bank of England base rate under the Late Payment of Commercial Debts (Interest) Act 1998.
  • Fees are exclusive of VAT, which we'll add at the prevailing rate where required.

Free consultations are exactly that — free. You're under no obligation to buy anything afterwards.

5. Your responsibilities during an engagement

For us to do good work, we need:

  • Timely access to the people, tools and data that are in scope (or written confirmation that we should proceed without them).
  • Honest answers about how things currently work. We can only optimise what we can see.
  • A nominated decision-maker on your side with authority to approve scope and sign-off deliverables.
  • Reasonable notice if you need to cancel or reschedule a workshop or working session.

We assume any data, credentials or systems you give us access to are yours to share. You're responsible for getting any internal approvals, NDAs or data-processing consents needed before sharing.

6. Intellectual property

Website content. All content on the Website — including text, design, graphics, code and brand marks — is owned by Watermelon or licensed to us. You may view and share it for personal, non-commercial purposes (for example, linking to a page on social media). You may not copy, reproduce, modify or redistribute it in bulk, scrape it for training datasets, or pass it off as your own.

Engagement deliverables. Unless the SOW says otherwise, on full payment of our fees you receive a perpetual, non-exclusive, worldwide licence to use, modify and adapt the deliverables we produce specifically for you (process maps, automation scripts, documentation). Background tools, templates, frameworks and methods that we owned before the engagement (or developed independently of it) remain ours, and we grant you the licence you need to use them as part of the deliverables.

Your data and IP. Anything you provide to us — your processes, data, brand assets — remains yours. We use it only for the engagement.

7. Confidentiality

During an engagement we'll often see information that's confidential to your business. We treat all of it as confidential by default, regardless of whether you mark it as such, and we won't share it with third parties beyond our sub-processors (see our Privacy Policy) without your consent. The reverse is also true: please don't share commercially sensitive details about Watermelon (rate cards, methodologies, internal documents) outside your organisation.

These confidentiality obligations survive the end of any engagement.

8. Acceptable use of the Website

When using the Website you agree not to:

  • Use it for any unlawful purpose, or to harass, defame or harm any person.
  • Attempt to gain unauthorised access to any part of the Website, the underlying servers, or any related systems or networks.
  • Introduce viruses, worms, trojans or other malicious code.
  • Scrape, harvest, crawl or otherwise extract data from the Website at a rate or volume that disrupts normal use, or use automated tools to build a derivative service.
  • Use the Website's content to train machine-learning or LLM models without our prior written permission, except for indexing by mainstream search engines (Google, Bing) and accredited AI search engines that respect our llms.txt directives.

9. Third-party links and tools

The Website links to and embeds third-party services (Cal.com for booking, Google Maps, LinkedIn, our partners' websites). Those services are governed by their own terms and privacy policies. We're not responsible for their content, availability or practices.

10. Disclaimers and warranties

The Website is provided as is and as available. We make no warranty that it will be uninterrupted, error-free, or free from viruses or other harmful components. Nothing on the Website is intended as professional advice — it's general information about our Services.

For paid Services delivered under an SOW, we warrant that we will perform them with reasonable skill and care, in line with industry practice. We don't warrant any specific business outcome (e.g. "you will save X hours per week"). Automation results depend heavily on factors outside our control — your team, your data, your existing systems, your discipline in adopting changes.

11. Limitation of liability

Nothing in these Terms limits or excludes our liability for:

  • death or personal injury caused by our negligence;
  • fraud or fraudulent misrepresentation; or
  • any other liability that can't be limited or excluded under English law.

Subject to that:

  • We're not liable for loss of profit, loss of revenue, loss of goodwill, loss of anticipated savings, loss of data, or any indirect or consequential loss.
  • Our total aggregate liability under or in connection with these Terms or any SOW (whether in contract, tort, breach of statutory duty or otherwise) is capped at the total fees you have paid us under the relevant SOW in the 12 months preceding the event giving rise to the claim, or £10,000, whichever is higher.

These limits apply even if we've been advised of the possibility of the loss.

12. Indemnity

You agree to indemnify Watermelon against any third-party claim, loss, damage or expense (including reasonable legal fees) arising from your breach of these Terms, your misuse of the Website, or your unlawful or negligent acts in connection with our Services.

13. Termination

You may stop using the Website at any time. For ongoing Services under an SOW, the SOW will set out the notice period and termination rights. In the absence of a specific provision, either party may end an engagement on 14 days' written notice, and the client pays for work performed up to the termination date plus any committed third-party costs we can't cancel.

We may suspend or terminate access to the Website if you breach these Terms or use the Website in a way that puts other users, third parties or us at risk.

Clauses 6 (IP), 7 (Confidentiality), 10 (Disclaimers), 11 (Liability), 12 (Indemnity) and 16 (Governing law) survive termination.

14. Force majeure

Neither party is liable for failure to perform due to circumstances outside its reasonable control — including but not limited to acts of God, war, terrorism, civil unrest, government action, pandemics, internet or telecoms outages, or major cloud-provider failures. The affected party will give prompt notice and use reasonable efforts to mitigate.

15. Changes to these Terms

We may update these Terms from time to time. The "Last updated" date at the top of this page shows when they last changed. Material changes will be flagged on the Website. Continued use of the Website after a change means you accept the new Terms.

16. Governing law and jurisdiction

These Terms and any dispute arising out of or in connection with them are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction over any dispute, except that we may bring proceedings to recover unpaid fees in any jurisdiction where you do business.

17. Miscellaneous

  • No partnership. Nothing in these Terms creates a partnership, joint venture, agency or employment relationship between us.
  • Assignment. You may not assign or transfer your rights or obligations under these Terms without our written consent. We may assign these Terms in connection with a reorganisation or sale of the business.
  • No waiver. A delay in enforcing a right is not a waiver of that right.
  • Severability. If any provision is held unenforceable, the rest of the Terms remain in force.
  • Entire agreement. These Terms and any SOW are the entire agreement between us about the Website and Services. They replace any previous understanding on the same subject.
  • Third-party rights. Nothing in these Terms gives any person who isn't a party to them any right under the Contracts (Rights of Third Parties) Act 1999.

18. Contact us

Questions about these Terms? Please contact us: