Free tool · Tuned for SaaS RevOps · No signup
Automation ROI Calculator for B2B SaaS
For UK B2B SaaS companies at £2m–£30m ARR, the customer record is split across HubSpot/Salesforce, Stripe, Mixpanel, Vitally and Xero — and nobody owns the joins. This calculator quantifies the cost. Defaults are tuned for a 40-person Series A/B SaaS.
InputsTell us about the process
Defaults reflect a typical 40-person UK B2B SaaS company (£55/hr default for RevOps / CS person time). Adjust if your bottleneck sits with engineering or finance.
Typical uses for B2B SaaS companies: B2B SaaS companies use this calculator most often for lead-to-cash (CRM ↔ Stripe ↔ Xero), customer health scoring, churn-risk early-warning, PQL detection, and onboarding milestone tracking.
For your reference — e.g. "Lead-to-CRM" or "Month-end reconciliation"
Salary + employer NI + pension + equipment ÷ working hours. For a £35k UK staff member, ~£25/hr. For a £60k senior, ~£42/hr.
£
Refunds, re-keying, missed handoffs, compliance slip-ups. 0 if not applicable.
Direct cost + staff time to fix + downstream consequence.
£
Make.com, n8n, Zapier, etc. £0–£500 typical for SMEs.
£
Real workflows need monitoring, breakage fixes, small updates. 0.5–2 hrs per workflow per month typical.
ResultsThe honest maths
3-year net benefit (NPV at 10%)
£0
Adjust inputs to see your numbers update live
Annual hours saved
0
Annual £ saved
£0
Annual operating cost
£0
Year 1 ROI
0%
Year 2 ROI
0%
Payback period
— months
Adjust the inputs
The recommendation updates live as you change values on the left.
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