Free tool · Tuned for ecommerce ops · No signup
Automation ROI Calculator for Ecommerce & DTC
For UK ecommerce brands at £2m–£30m, the back-office workflow between Shopify, your 3PL, your finance stack and your helpdesk is where headcount disappears. Defaults below are tuned for a typical £8m DTC brand — adjust for your shape.
InputsTell us about the process
Defaults reflect a typical mid-sized UK DTC brand (3 ops/CX staff, £28/hr fully-loaded). Adjust if you're larger, smaller or more operationally specialised.
Typical uses for ecommerce and DTC brands: Ecommerce brands use this calculator most often for order-to-3PL routing, returns and refund reconciliation, marketplace-to-warehouse stock sync, and post-purchase comms triggered by real shipment events.
For your reference — e.g. "Lead-to-CRM" or "Month-end reconciliation"
Salary + employer NI + pension + equipment ÷ working hours. For a £35k UK staff member, ~£25/hr. For a £60k senior, ~£42/hr.
£
Refunds, re-keying, missed handoffs, compliance slip-ups. 0 if not applicable.
Direct cost + staff time to fix + downstream consequence.
£
Make.com, n8n, Zapier, etc. £0–£500 typical for SMEs.
£
Real workflows need monitoring, breakage fixes, small updates. 0.5–2 hrs per workflow per month typical.
ResultsThe honest maths
3-year net benefit (NPV at 10%)
£0
Adjust inputs to see your numbers update live
Annual hours saved
0
Annual £ saved
£0
Annual operating cost
£0
Year 1 ROI
0%
Year 2 ROI
0%
Payback period
— months
Adjust the inputs
The recommendation updates live as you change values on the left.
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