Free tool · Tuned for UK agencies · No signup

Automation ROI Calculator for Agencies

For UK marketing and creative agencies, the highest-ROI automation usually lives between project management, time tracking and finance. Plug in your numbers and see if it's worth fixing. Defaults below are tuned for a typical 30-person UK agency — change them to fit yours.

Instant — no signup Honest assumptions UK-context defaults

InputsTell us about the process

Defaults reflect a typical 30-person UK agency (£45/hr fully-loaded for a mix of account managers and project leads). Adjust for your team's seniority mix.

Typical uses for agencies: Agencies use this calculator most often for sold-to-started workflow automation, time-to-invoice, freelancer payment, and retainer health scoring. £45/hr default reflects a mix of account managers and project leads.

For your reference — e.g. "Lead-to-CRM" or "Month-end reconciliation"
Salary + employer NI + pension + equipment ÷ working hours. For a £35k UK staff member, ~£25/hr. For a £60k senior, ~£42/hr.
£
Refunds, re-keying, missed handoffs, compliance slip-ups. 0 if not applicable.
Direct cost + staff time to fix + downstream consequence.
£
Make.com, n8n, Zapier, etc. £0–£500 typical for SMEs.
£
Real workflows need monitoring, breakage fixes, small updates. 0.5–2 hrs per workflow per month typical.

ResultsThe honest maths

3-year net benefit (NPV at 10%)
£0
Adjust inputs to see your numbers update live
Annual hours saved
0
Annual £ saved
£0
Annual operating cost
£0
Year 1 ROI
0%
Year 2 ROI
0%
Payback period
— months
Adjust the inputs
The recommendation updates live as you change values on the left.

Take it further

The calculator is the napkin maths. These are the next steps once the numbers say "yes".

Marketing & Creative Agencies page →

Our full agencies page — typical pain points, automation patterns, pricing, what we'd build first.

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£1,500 Discovery Sprint →

One week, fixed-fee. We map one of your processes, find the automation opportunities, deliver a written roadmap with cost estimates.

The methodology →

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